As well as exploring a range of specialist marketing subjects, you will delve into the processes behind mining information from large complex databases. You will learn how this data can be manipulated to result in knowledge driven decisions. Developing the ability to create and manage strategic marketing plans, you will recognise the importance of data, globalisation and digital marketing.
This course will prepare you for a senior digital marketing role, by focusing on using statistical analysis to spot marketing opportunities to benefit your business. Programme covers topics such as strategic marketing, international marketing, and data visualisation, as well as having the chance to complete your own original research project.
All of this is designed to bring out your best qualities as a marketer and manager, by providing you with the opportunity to apply what you learn to real life scenarios. What’s more, the course is accredited by the CIM, so you can be confident that it’s focused on the marketing skills that organisations need right now. Chartered Management Institute (CMI) is recognised internationally as a leader in the industry, and is also the only organisation in the UK providing Chartered Manager status for it's members, which is the gold standard of management.
Founded in 2018, Arden University Berlin is focused on providing education to talented and ambitious students worldwide. With a campus in Berlin, Arden University delivers high-quality education along with the best learning experience to its students.
You can study a range of programmes at Arden University. Arden offers campus-based education alongside distant learning and also online study.
Studying this course online gives you the ultimate convenience. You can enroll and study with Arden from anywhere in the world and study your degree from the comfort of home, without the requirement to attend classes in a physical location.
Our online students study their degree through ilearn, Arden’s university campus in the cloud. ilearn provides everything you need to study at University. It offers an integrated virtual learning experience, including your virtual classroom, lecture theatre, and online library (which when used along with our supplementary library, Perlego, gives you access to almost half a million books and journals – yours for free while you study with us).
Before embarking on your master’s degree, take a moment to get familiar with our staff here in Berlin. Our Computing and IT faculty members are a dedicated group of professionals who each have years of experience in their field, and want to help guide you towards your career goals. Follow the link below to get to know the faculty a little bit better.
Dr Tobias KliemHead of Arden University Berlin Campus
A bachelor's degree or diploma equivalent to a UK honours degree at a minimum of second class (2.2).
If you are not an English native speaker, you will be required to provide us with a proof of English language level equivalent to IELTS 6.5 or above.
New registration dates to be announced soon