Asian Institute of Management - Postgraduate Certificate in Digital Marketing
- 1500 $
- 7 Months
- Online
- 01 September 2022
Course Information
Businesses nowadays establish credibility in their industry through effective digital marketing strategies. Their online presence and performance depends on the strength of their digital marketing channels. The best way to make use of digital channels is to understand the practices and analytics behind them, including optimizing website search engines and user experience, leveraging the right social media platforms, managing the business online reputation, and beyond.
The Postgraduate Certificate in Digital Marketing Program—offered by the Asian Institute of Management (AIM) in collaboration with Emeritus—you will learn key marketing principles, concepts, and tools; how each can be applied to create value in a highly competitive digital marketplace.
About the University / School
Emeritus Insights is a microlearning platform with a library of 5,000+ lessons to help you upskill in key areas like leadership, communication, marketing, negotiation and others. They partner with top universities to make world class education accesible globally. Most programmes offered are online.
Learning format
It is an online programme, spread over 7 months. It requires time commitment of 4-6 hours weekly. The programme comprises 5 modules, followed by capstone project. Upon its successful completion, you earn a 5-unit credit to Asian Institute of Management Postgraduate Diploma in Management.
The format of the programme is structured around
- Live online Lectures
- Assignments
- Discussion boards
- Real World Case analysis
- Case studies
- Capstone project
Who is it for?
This program is designed for professionals who want to apply advanced developments in digital marketing and analytics to drive strategic decision-making and enhance business outcomes. It benefits all industries, particularly those involved in Strategy, Digital Marketing and Consulting.
The digital marketing program is especially beneficial for people who are responsible for:
- Developing short-term and long-term marketing strategies, capabilities, and technologies
- Implementing enterprise digital technology solutions that deliver strong ROI and minimize marketing risks
- Leading SEO, brand management, web content management, organic backlink generation, or social media marketing
- Improving digital enterprise performance and profitability
- Managing and creating content across social media channels
- Creating and optimizing email marketing and Pay-per-click campaigns
- Monitoring Google Analytics and website traffic to facilitate decision-making and optimize webpages
