Lying at the intersection of business, technology and user experience, the right product can drive commerciality, usability, and the most valuable outcome for clients. This programme will equip you with skills necessary to learn how to prioritize new product features, build products fit-to-market, shape go-to-market strategies and launches to address customer needs.
With an overview of concepts like Product Strategy, Market Structure Analysis, Concept Development, Solution Design, Understanding Customer Preference, Pricing, and Brand Positioning and Management, this programme will allow students to emerge as a powerhouse leading bottom-up change within their organisation.
Emeritus Insights is a microlearning platform with a library of 5,000+ lessons to help you upskill in key areas like leadership, communication, marketing, negotiation and others. They partner with top universities to make world class education accesible globally. Most programmes offered are online.
It is an online programme, spread over 39 weeks. It requires time commitment of 4-5 study hours weekly. The programme comprises 29 modules, followed by project.
The format of the programme is structured around
This programme will benefit:
18 August 2022
New registration dates to be announced soon