Indian Institute of Management Kozhikode - Product Management

This programme will teach yuo how to build the right product to drive commerciality, usability and valuable outcomes for businesses.
  • 184500 INR ₹
  • 39 Weeks
  • Online
  • 05 September 2022

Course Information

Lying at the intersection of business, technology and user experience, the right product can drive commerciality, usability, and the most valuable outcome for clients. This programme will equip you with skills necessary to learn how to prioritize new product features, build products fit-to-market, shape go-to-market strategies and launches to address customer needs.

With an overview of concepts like Product Strategy, Market Structure Analysis, Concept Development, Solution Design, Understanding Customer Preference, Pricing, and Brand Positioning and Management, this programme will allow students to emerge as a powerhouse leading bottom-up change within their organisation.


About the University / School

Emeritus Insights is a microlearning platform with a library of 5,000+ lessons to help you upskill in key areas like leadership, communication, marketing, negotiation and others. They partner with top universities to make world class education accesible globally. Most programmes offered are online.


Learning format

It is an online programme, spread over 39 weeks. It requires time commitment of 4-5 study hours weekly. The programme comprises 29 modules, followed by project.

The format of the programme is structured around

  • Video Lectures
  • Assignments
  • Quizzes
  • Discussion boards
  • Real World Case Studies analysis
  • Office hours with industry experts

Who Is it for?

This programme will benefit:

  • Mid-level managers who would to like to build innovative, compelling products to deliver customer and business value
  • Senior-level managers who would like to refine prototypes and MVPs, learn Product pricing, and modifying their products to better suit customers
  • Business heads and entrepreneurs who would like to launch new products, spearhead product strategy and leverage product management as a pathway to growth in their organisations.

Apply before:

18 August 2022

New registration dates to be announced soon

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Emeritus - Indian Institute of Management Kozhikode - Product Management