ISB Executive Education - Digital Marketing & Analytics Programme

This programme will provide you with an end-to-end perspective of the digital marketing ecosystem to plan revenue-generating strategies.

New registration dates to be announced soon

  • 105000 INR ₹
  • 12 Weeks
  • Online
  • 17 August 2022
 

Course Information

This programme has been designed around the following key takeaways: increasing ROI, customer lifetime value and firm profitability aligned with business goals, planning and implementing search engine and social media campaigns in simulated environments, leveraging insights from the digital marketing funnel to reach customers and enhance engagement, maximising reach, engagement and conversions with optimised paid campaigns.

 

About the University / School

Emeritus Insights is a microlearning platform with a library of 5,000+ lessons to help you upskill in key areas like leadership, communication, marketing, negotiation and others. They partner with top universities to make world class education accesible globally. Most programmes offered are online.

 

Learning format

It is an online programme, spread over 12 weeks. It requires time commitment of 4-6 study hours weekly. The programme comprises 10 modules.

The format of the programme is structured around

  • Recorded videos
  • Assignments & Quizzes
  • Discussion boards
  • Simulations
  • Case studies
  • Online sessions with industry practitioners
 

Who is it for?

Top industries benefiting from the programme include: banking and finance, consulting, e-commerce, FMCG, IT Services.

Professionals choosing this programme work as consultants, individuals working in customer service, marketing/ sales, operations, general managemers.

New registration dates to be announced soon

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