NUS Business School - Digital Marketing: Strategies, Models and Frameworks
- 1600 $
- 2 Months
- Online
- 30 September 2022
Course Information
This programme will equip business leaders and other professionals with skills allowing to understand the changes in consumption and digital adoption in order to reach a wider audience and create long-lasting engagement. By gaining key insights on the impact the Internet and social media have on consumer behaviour, learners can transform the marketing strategies, processes and frameworks that are vital to growing your business and/or market share.
About the University / School
Emeritus Insights is a microlearning platform with a library of 5,000+ lessons to help you upskill in key areas like leadership, communication, marketing, negotiation and others. They partner with top universities to make world class education accesible globally. Most programmes offered are online.
Learning format
It is an online programme, spread over 2 months. It requires commitment of 4-6 study hours weekly. The programme comprises 8 modules.
The format of the programme is structured around
- Live online Lectures
- Assignments
- Discussion boards
- Real World Case analysis
- Guest speakers videos
Who is it for?
This programme is designed to give participants in-depth knowledge of what marketing means in the digital world. Gained skills can be applicable in multiple industries including healthcare, retail, banking & financial services, education, advertising, tourism / hotels / restaurant, media, IT services, consulting.
