NUS Business School - Transforming Customer Experience: Strategies for Service Industry

This programme will help you to apply a customer-centric approach to managing, and delivering service excellence.
  • 1400 $
  • 2 Months
  • Online
  • 22 September 2022
 

Course Information

In today’s service and knowledge-based economies, businesses must constantly find new ways to stand out from the competitive marketplace. In order to do it it is imperative to apply a customer-centric approach to managing followed by delivering service excellence. Today's businesses need to create high-quality operations within a high-trust environment, which will further influence employee motivation and lead to providing exceptional customer service.

In the Transforming Customer Experience: Strategies for Service Industry programme—offered by NUS Business School—students can gain the competencies you need to become a customer-focused business leader capable of delivering more value for your organisation, employees and customers.

 

About the University / School

Emeritus Insights is a microlearning platform with a library of 5,000+ lessons to help you upskill in key areas like leadership, communication, marketing, negotiation and others. They partner with top universities to make world class education accesible globally. Most programmes offered are online.

 

Learning format

It is an online programme, spread over 2 months. It requires time commitment of 4-6 study hours weekly. The programme comprises 7 modules.

The format of the programme is structured around

  • Video lectures
  • Industry examples analysis
  • Assignments
  • Discussion boards
  • Weekly office hour sessions
  • Case studies
 

Who is it for?

The programme is designed for professionals from any academic background preferably with 8+ years of work experience.

The programme is applicable across all industries—particularly IT Products and Services, Banking and Financial Services, Staffing and Recruiting, Education and Consulting—and benefits those serving in Technological Management, General Management, Operations, Consulting functions and beyond.

This programme is especially helpful for professionals aspiring to:

  • Improve operational efficiency and transform customer experience through digital technology
  • Develop disruptive business models with a service-centred approach
  • Enhance customer engagement and boost conversion rate through integrated marketing automation
  • Leverage customer and employee experiences to achieve business goals
  • Apply best practices for service delivery across industries and enterprises

Apply before:

17 August 2022

New registration dates to be announced soon

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Emeritus - NUS Business School - Transforming Customer Experience: Strategies for Service Industry