Singapore Management University - Product Management

Through this programme you will gain product management skills that will help you optimise your organisation's end-to-end product development processes.
  • 1600 $
  • 2 Months
  • Online
  • 01 September 2022
 

Course Information

The success of a company depends on the effectiveness of its product management process. Whether one is looking to bring new products to market or improve upon existing ones, the product life cycle requires management and leadership in order for value to be delivered to customers.

Through this programme you will learn how to:

  • Develop the product mindset needed to bring viable products or services to market.
  • Define the problem a product will solve while mapping the customer’s journey; articulate user personas.
  • Use design thinking to generate innovative ideas and solutions to design problems.
  • Analyse strategies and frameworks for developing, marketing and selling a product.
  • Evaluate product road mapping and prototyping decisions using various product management techniques and practices.
  • Outline a plan to create a competitive, scalable product using key product development strategies and frameworks.
 

About the University / School

Emeritus Insights is a microlearning platform with a library of 5,000+ lessons to help you upskill in key areas like leadership, communication, marketing, negotiation and others. They partner with top universities to make world class education accesible globally. Most programmes offered are online.

 

Learning format

It is an online programme, spread over 2 months, with live sessions conducted on Satudays. The programme comprises 8 modules followed by the capstone project and requires investing 4-6 study hours weekly.

The format of the programme is structured around

  • Live online Lectures
  • Assignments
  • Discussion boards
  • Case studies
  • Industry practice tools
  • Capstone project
 

Who is it for?

The programme is designed for both tech and non-tech professionals.

  • Among industries that can benefit are: IT Product & Services, Banking and Financial Services, Pharmaceuticals, Consulting and beyond
  • Representative roles and industries that can benefit include: Technological Management, General Management, Operations, and Consulting

This programme is ideal for professionals who are looking to develop new products/services, to increase revenues and profitability, conceptualise disruptive business models with a product-centric approach, manage product portfolios and corporate strategy, and identify more market opportunities for business growth.

Apply before:

25 August 2022

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Emeritus - Singapore Management University - Product Management