The Open University - Business Management: Marketing Principles and Practice

Develop your marketing skills and knowledge to help you make better business decisions and achieve your professional goals. This microcredential has been created by The Open University.
  • The Open University, England
  • 569 $
  • 3 Months
  • Online
  • 24 October 2022
 

Course Information

From understanding customer behaviour to designing products and services that meet customer needs – marketing techniques and tools are used to solve management problems in a diverse range of professional contexts.

Whether you work in a commercial or non-commercial industry, as a management professional it’s crucial to understand the value of marketing and its impact on various business functions.

This microcredential will introduce you to the core principles of marketing – covering offline and digital perspectives.

Through an exploration of best-practice marketing approaches, you’ll enhance your marketing knowledge, improve your professional decision-making, and adapt your approach to solving business challenges, whatever your role or sector.

Underpinned by the latest academic thinking, this microcredential covers practical marketing examples and learning accounts from diverse international brands, as well as local charities and social enterprises in industries from manufacturing and retail to professional services and healthcare.

You’ll develop your understanding of key marketing topics like trends, customer motivation, and delivering customer value, and learn how to gather and use data to make effective management decisions.

You’ll also build a toolkit for creating products and services that meet your customer’s needs and that differentiate your product from your competitors’ offerings.

 

About the University / School

The Open University is a public research university and with more than 170,000 students it is the University with the largest number of students in the UK. Worldwide The Open University has more than 2 million students. They offer flexible part-time study, supported distance and open learning for undergraduate and postgraduate courses and qualifications. With more than 50 years of experience in delivering part-time flexible education, the University has broadened its range of programmes to suit all needs.

 

Learning Format

Your learning, your rules- this course is split into weeks, activities, and steps, but you can complete them as quickly or slowly as you like.

Join a global classroom- Experience the power of social learning, and get inspired by an international network of learners.

Map your progress- Whenever you’re ready, mark each step as complete, you’re in control.

You’ll have access to our online welcome area where you’ll be able to start conversations with your fellow learners and read any announcements or information relating to your microcredential.

This microcredential consists of a single course of 10 week length. You are supposed to dedicate 10 study hours per week.

Once you’ve successfully completed the microcredential, you’ll receive your academic credits from The Open University.

 

Entry Requirements

This microcredential is ideal for business professionals who wish to broaden their understanding of marketing and develop knowledge and skills to improve their performance at work.

This is an introductory course and no previous knowledge of marketing is required. You do not require any specific experience or qualifications to enrol.

The course draws on practical examples from many industries and will help you to develop marketing skills that are transferable to a diverse range of sectors and organisations.

Apply before:

24 October 2022

Enquire for this programme

The Open University - The Open University - Business Management: Marketing Principles and Practice