University of Essex Online - MSc Global Digital Marketing

You will gain an understanding of how to collect, analyse and deploy customer data in order to meet your strategic marketing objectives.
  • University of Essex Online, England
  • 2 Years
  • Online
  • 10 January 2023
 

Course Information

Business is an ever-changing field and one of the most versatile subjects to study. Graduates have a wide variety of career options and the ability to work in any industry. Our courses are designed by experts to provide you with comprehensive professional and technical knowledge of business disciplines; and our teaching style enables you to develop important practical managerial skills such as communication, decision-making and problem-solving. You can choose to specialise in a particular aspect of business – management, human resources, digital marketing, finance, analytics or supply chain management – or take on the challenge of our word-class MBA.

The MSc Global Digital Marketing is made up of the following modules and, upon completion, is equal to a total of 180 credits at Level 7.

Level 7 modules:

International Business Environment (10 credits)
Marketing in a Global Economy (10 credits)
Services Marketing (10 credits)
Consumer Behaviour in the Digital Age (20 credits)
Strategic Online Marketing Management (10 credits)
Corporate Communication (20 credits)
Marketing Strategy and Management (20 credits)
Data Analytics for Managers (20 credits)
Research Methods (20 credits)*
Business and Management Research Report (40 credits)*

 

About the University / School

With a 50+ year heritage, the University of Essex is an award-winning institution. The University is part of the elite group of ‘dual intensive’ universities for teaching and research excellence. It is rated 27th in the UK by the Complete University Guide (CUG 2022).

The University of Essex also delivers undergraduate and postgraduate courses online.  They are delivered by Kaplan Open Learning, this partnership is since 2007. Students across 140 countries study online programmes. In the National Student Survey (NSS 2021), the University rated 95% for overall student satisfaction: top for overall student satisfaction when compared to other mainstream universities in the UK.

 

Learning format

You will study in an interactive Virtual Learning Environment. With engaging, interactive course content, it is specifically designed for students to study online and informed by relevant pedagogic principles.

There are discussions, lecture casts and reading all available in an online format which can be accessed anytime and anywhere.

The MSc Global Digital Marketing is made up of modules and, upon completion, is equal to a total of 180 credits.

 

 

Entry requirements

For the academic entry route, you must have an undergraduate degree from an approved institution, equivalent to a UK Honours degree, or a relevant Level 6 professional qualification.

For the work experience entry route, you must have at least five years’ relevant work experience in marketing.

If English is not your first language, your English ability should be equivalent to an IELTS score of 6.5. If you do not hold an IELTS or equivalent qualification, we will ask you to pass our free online English test.

Apply before:

05 January 2023

Enquire for this programme

University of Essex Online - University of Essex Online - MSc Global Digital Marketing