University of Liverpool - Digital Marketing MSc

Global business landscape has been transformed by digital marketing. With digital techniques reaching global audiences has never been easier.
  • University of Liverpool, England
  • 18000 £
  • 30 Months
  • Online
  • 11 October 2022

Course Information

Digital marketing revolutionized the world and is one of the fastest-growing and most effective tools for gaining an advantage in a highly competitive business world.   It offers the ability to influence customer engagement and target the right audience groups in order to capture sales of products and services.

Modern digital marketing incorporates SEO strategizing, PPC advertising, content marketing or PR campaigns. All of these are innovative ways to connect business with its audience.

Through this programme students will gain knowledge on current theory and practice necessary to explore the digital marketing environment and learn how to influence marketing strategy. Curriculum will cover topics on future trends in digital marketing and will provide knowledge necessary to become an expert in the field. You will learn about consumer behavior, digital communications, social medial marketing, brand creation and management

This programme offers alternative awards, meaning you may opt for either a full Masters degree, or finish up with either Post Graduate Diploma or Post Graduate Certificate.


About the University / School

One of the six original 'red brick' civic universities, the University of Liverpool is also a part of the Russell Group, the group is a collaboration of 20 leading research-intensive universities. With a  worldwide ranking in the top 200 Universities, it is also known for for ten Nobel Prize winners amongst its alumni and past faculty.

University of Liverpool's Online courses are delivered by Kaplan Open Learning. Being a leading international provider of fully online postgraduate education, with more than 10,000 students from over 160 countries, the University of Liverpool has one of the most international virtual classrooms.


Learning format

This programme consists of eight modules followed by dissertation. In order to earn a full Master of Science (MSc) you are required to complete 180 credits, 120 credits to earn the postgraduate diploma (PG Dip) and 60 credits to earn the postgraduate certificate (PG Cert).  

  • Digital Marketing Strategy and Practice (15 credits)  
  • Becoming a Leader (15 credits)  
  • Ethical and Sustainable Business Practice (15 credits)  
  • Finance and Data Analysis for Managers (15 credits)  
  • Consumer Behaviour (15 credits)  
  • Digital Communications and Social Media Marketing (15 credits)  
  • Brand Creation and Management (15 credits)  
  • Research Methods (15 credits)  
  • Dissertation (60 credits) 

Entry requirements

In order to qualify for the programme an applicant can needs to present an academic degree and relevant work experience of about 3-4 years. In case of lack of academic degree, a minimum of 6- 8 years of relevant work experience is enough to apply.

Additionally, all applicants should be proficient in English language.

All applications will be considered on a case-by-case basis, please enquire to find out more.

Apply before:

04 October 2022

Enquire for this programme

University of Liverpool - University of Liverpool - Digital Marketing MSc